Marketing Strategy of Puma Brand

1. Re-branding image.
Sponsored a alternation of different sports events.
For archetype 1: Ahn aftereffect beyond all of the hottest Korean puma baylee future cat , South Korea South Korean players fabricated the abrupt after-effects acceptance soared, and Ahn bound printed a amount of arrangement with Cheap Puma Shoes called afterwards the accouterment and shoes, Puma Apple Cup in South Korea during the hot.
For archetype 2: Architecture new shoes for the aggregation adjoin Cameroon. Tailor-made for the Cameroon civic aggregation shoes, adjoin the 2004 African Nations Cup. The shoes was aggressive by the baron of the backwoods - lion, through shoes to added reflect the bobcat of invincible. The aggregation from La Liga Mallorca Samuel Eto'o and currently plays for English Premier League Manchester United Jie Muba become the agent for this new look.
In Asia, Puma is aswell the agent for the called play the new (dark horse) card, such as Yang Chen is mainly Chinese and his handsome appearance, appearance of sharp, apprehensive personality, abundant game, won the Chinese fans. There is aswell South Korea's Ahn Jung Hwan and so on.
2. Core: announcement architecture improvement.
After the Mens Puma Tone Cat Shoes lay the bazaar position in 2002, PUMA will be the focus of added transfers on the cast design, wish to body the apple a lot of adapted sports affairs advocates of the brand
1) Cooperate with the apple advance abundant designers
In 1990 PUMA has 7 acclaimed artist accord with PUMA, now has added than 50 names, such as Milan, acclaimed artist Barrett. Puma, the appliance of avant-garde science and technology, Fusion artistic design, creating some of the arch shoe and apparel.